There are people in the same community you live and work who do better than you do. Why is this?

They do better than you do because they have better behavior than you do. They are not luckier than you are. And you are not perpetually living under a dark cloud. They just have better behavior. Yes it's that simple.

It's behavior. Better behavior gets better results.

Business people who achieve great things do more of the right things right the first time, and every time, and on time, and on budget, and according to schedule, and with ample rewards for all concerned.

To understand this, consider these two stories:

Imagine this. You are standing next to a friend at the free throw line on a basketball court, and both of you are shooting baskets, and your friend makes 8 out of 10 while you make only 2, the reason for this is what? It's not because your friend is luckier than you. It's because his behavior is different. He has better focus, he has better technique, and he has better feedback systems. The right combination of the Three Pillars of Achievement (Focus, Strategy, and Accountability) made your friend's performance and his results better than yours. Better behavior gets better results.

Now imagine this. On a warm Saturday afternoon you're walking through a neighborhood, going from house to house, ringing doorbells, talking to people, offering to sell them raffle tickets for a local charity for $5 each. And at the same time five of your friends, each walking in similar neighborhoods, are doing the same thing. Three hours later the six of you meet at Starbucks to check in and compare the results of your sales. You discover that that one of your group sold all 50 of his tickets in 45 minutes while the rest of you had trouble selling even three or four tickets in three hours. What accounts for this difference?

Well obviously what you and most of your friends did was different than what the one guy who sold all 50 of his tickets in 45 minutes did. That one guy - something was different about his behavior. What he said and did was more effective than what you and your other five friends said and did. He was dressed about the same as the rest of you, he put on the same smile, he said hello or howdy, as did the rest of you, but from there it was different.

His words were different, how he said them was different, how he looked while saying them was different - and all of that is behavior. Your successful friend had better focus, he had better strategy, and his feedback systems (accountability) were better. Once again, the right combination of the Three Pillars of Achievement (Focus, Strategy, and Accountability) made your friend's performance and his results better than yours. Better behavior gets better results.

And it's the same with any and all behavior, including business behavior. Better or smarter business behavior gets better results.

And for those who seek to create a Done Business, so they can have the best possible life, to get there, they must devise the smartest possible behavior for themselves and for all those who work with them. How do they do this? They follow a simple three step formula.

First Step - they innovate, they dream up something new and give the behavior associated with their idea a try to test whether or not it works, or works better.

Second Step - they quantify the results of their efforts. Quantify means measure. They keep track of results by counting or measuring one or more variables. And from their new behavior, if they indeed get better results most of the time, they go onto the last step. However, if the behavior associated with their innovation does not predictably produce desirable results most of the time, they go back to the first step and innovate something else with different behavior, then test and quantify again till they get what they want.

Third Step – when their innovation has been proven to work most of the time, they orchestrate the behavior associated with the particular activity into their routine. They make the proven way to do some aspect of their work the routine way they will operate from that day forward.

And once they get one process, procedure, or element working well, then they move to another area of their operation, and run through the same three step business development process all over again. And after some time goes by, (and how much time depends upon the nature of the work and other factors), they finally reach the end. They become done.

They finish developing the best way to perform all major operations. All major operations run smoothly and predictably. All major operations produce quantifiable, desired results most of the time. In other words, the business person wins more easily and more often than he or she looses. And this is good. And here's the best part, then the business person can train others to do these same victory producing behaviors so he or she doesn't have to. Then and only then are they truly free.

To read more on the Innovate, Quantify and Orchestrate notion of business development you pick up a copy of a book entitled "The E-Myth Revisited" by Michael Gerber, as he first wrote about this concept in the 1980s. I met Gerber once and give him credit and thanks for all that he taught me about conducting small business sensibly.

If you want more productivity, do you have to work harder? Well, what if you're already working as hard as you can, putting in really long hours and still feel you've leveled off, just can't get any more productivity. What to you do then, give up? No, you find ways to work smarter. You devise better behavior.

Business people who do more than you do, who are more accomplished than you are, who get more done right the first time, who's businesses run without their presence, who can take more time off than you do, who's operations can be described as simple instead of complex, who live with a sense of rational balance in their lives – all those who do better than you do have different business behavior than you do. This is a fact.

They do many of the same things that you do, they just do them differently, and they may do some things you are not doing at all. Their behavior reliably and predictably works for them. Their behavior allows them to live with and enjoy more. And that's a good thing.

In The Master-Mind Alliance program members come to the monthly group strategic planning sessions to learn what others do that works well. The members share this kind of specific, hands on, practical, where-the-rubber-meets-the-road, behavior-centered information with each other. And when smart people talk about how they've successfully done something you want to do, when it's something they've already done a bunch of times, when they've really learned the ins and outs of it, and when they can describe the winning behavior it takes to succeed at that thing you want to do better, guess what? The sharing of this kind of information is priceless. It saves you time and energy - reduces your frustration – shortens your learning curve - and you don't have to reinvent the wheel.

In Master-Mind, people tell you how they do what works for them, they walk you through the steps, and help you practice. Then you can do your task differently, hopefully better so you can enjoy better results as a consequence. And if a whole room full of people, who are your peers in business, encourage you to do things in a different way, want you to behave in ways that will probably work better for you - you leave that experience encouraged to try doing better – and chances are you will.

That's how The Master-Mind Alliance gets you to implement better and smarter business behavior so you can get better results.

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